SCORE To Host NEW Free Webinar on “Branding for Impact: Small Business Success in Service Industries

SCORE To Host NEW Free Webinar on “Branding for Impact: Small Business Success in Service Industries” Sponsored by Essex Savings Bank

DATE: Thursday, May 23, 2024

TIME: 12:00 – 1:30 PM EDT

LOCATION: Online webinar (Zoom) PRE-REGISTRATION REQUIRED: REGISTER NOW

After registering, you will receive a confirmation email with information on how to join the webinar. Webinar attendees will receive a link to the on-demand recording and the presentation PDF after the webinar. SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a NEW free Small Business webinar with award-winning brand creator, consultant, and executive coach Lyn Chamberlin, Branding for Impact: Small Business Success in Service Industries.

In the diverse and competitive landscape of service-oriented businesses, standing out with a distinct brand identity is more crucial than ever. This webinar is tailored for small service organization owners who understand the importance of a robust brand but might struggle with defining and communicating their unique brand identity and value proposition. The session is an essential stepping-stone for service business owners at any growth stage aiming to master the fundamentals of effective branding to carve out a significant and recognizable position in the market.

In this focused yet thorough webinar, Lyn Chamberlin takes participants through the common obstacles that small service businesses encounter in establishing a strong brand. These challenges range from differentiating their offerings in a crowded market to the inability to communicate the tangible benefits and ROI of their services effectively. The workshop will shed light on why many service organizations blend in rather than stand out, diving into the psychology behind branding and its pivotal role in cultivating a prosperous business.

Key takeaways include:

· The Critical Role of Branding: An expansive dialogue on how branding goes beyond logos and color schemes – a vital element of success that influences how your business is perceived, its perceived value, and its capacity to attract ideal clients.

· Confronting Branding Challenges: Insight into specific hurdles faced by service businesses in branding, such as market saturation and unclear service benefits, and how they impact growth.

· Blueprint for Brand Development: Advice on initiating the branding journey, including pinpointing your unique selling points, comprehending your target audience, and formulating a brand message that strikes a chord with potential customers.

· Practical Branding Actions: Actionable insights and tactics to start sculpting or enhancing your brand immediately, ensuring differentiation and clear value communication to clientele.

· Engaging and Interactive Learning: Stimulating exercises and discussions to ignite creativity and encourage a fresh branding perspective. Real-world examples and case studies will underscore important concepts.

This webinar goes beyond theoretical knowledge, offering a hands-on approach to building a brand that resonates. Whether you are navigating market entry challenges or aiming to refine your brand to achieve greater market penetration, “Branding for Impact” provides the expertise and actionable strategies necessary for distinguishing your service business in a competitive sector. Seize this chance to redefine how potential clients perceive your business, recognize the unmatched value you provide, and understand why choosing your services is a decision they’ll be glad to make. Interested in learning How to Start and Run a Service Business? Join our webinar with Eric Munro May 30th, 5:30-7:00 PM EDT. Click on the title for more information and to register.

Webinar Presenter Lyn Chamberlin, CEO of LC Leadership, is a pivotal brand advisor recognized for her work in developing award-winning individual and organizational brands. Her expertise is rooted in the belief that great brands are built on authenticity, clarity, and a profound resonance with key people, communities, and audiences.

Lyn brings a strategic and uniquely creative approach to brand development. With a rich background in senior management across business and academia, her portfolio includes championing brand initiatives at Harvard, Radcliffe, MIT, Antioch, The Longy School of Music at Bard College, Trinity College, Vermont College of Fine Arts, Sarah Lawrence, and The University of New Haven.

Prior to her focus on higher education marketing, Lyn led her own brand consultancy in Boston, working with companies including Blue Cross Blue Shield of Massachusetts, Polaroid, IDG, Navigant Consulting, and Technology Review Magazine, as well as a variety of emerging tech startups and small businesses.

Lyn began her career as a reporter and television producer, earning an Emmy for her series “Women in the Arts.” She played a key role in launching The Monitor Channel, The Christian Science Monitor’s international cable news channel. She is a frequent speaker and workshop leader. Lyn holds a BA from Columbia University and a MFA from Vermont College of Fine Arts. Learn more at https://lynchamberlin.com/.

Webinar Sponsor Essex Savings Bank is a FDIC insured, state chartered, mutual savings bank established in 1851. The Bank serves the Connecticut River Valley and shoreline with six offices in Essex (2), Chester, Madison, Old Lyme, and Old Saybrook providing a full complement of personal and business banking. Financial, estate, insurance, and retirement planning are offered throughout the state by the Bank’s Trust Division, Essex Trust, and wholly-owned subsidiary, Essex Financial Services, Inc., a Registered Investment Advisor. For more information go to https://essexsavings.com/.

About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2022, SCORE volunteers shared 4.65 million hours of expertise and advice with their clients, helping people start over 30,000 new businesses, and creating over 82,000 additional non-owner jobs. With 50+ workshops/webinars and special events each year, and advances in remote mentoring tools, SCORE Eastern CT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.

Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: https://www.score.org/page/volunteer-score.

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SCORE Eastern CT: PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org Website: https://www.score.org/easternct

Photo Caption: Award-winning brand creator, consultant, and executive coach Lyn Chamberlin presents a new free webinar for SCORE on "Branding for Impact: Small Business Success in Service Industries" on Thursday, May 23, 2024, from 12:00 – 1:30 PM EDT, via Zoom. Pre-registration is required to join the webinar. Sponsored by Essex Savings Bank.