SCORE To Host NEW Free Webinar on “Beyond Advertising: Building Trust and Credibility with User-Generated Content (UGC)”

SCORE To Host NEW Free Webinar on “Beyond Advertising: Building Trust and Credibility with User-Generated Content (UGC)” Sponsored by Essex Savings Bank

DATE: Thursday, October 24, 2024

TIME: 12:00 – 1:30 PM EDT

LOCATION: Online webinar (Zoom) PRE-REGISTRATION REQUIRED: REGISTER NOW

After registering, you will receive a confirmation email with information on how to join the webinar. Webinar attendees will receive a link to the on-demand recording and the presentation PDF after the webinar. SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a NEW free Small Business webinar with Yana Dynia of the award-winning Miranda Creative content team, “Beyond Advertising: Building Trust and Credibility with User-Generated Content (UGC).”

Forget faceless ads and forced hashtags! Let’s ditch the inauthentic and unlock the power of real voices to elevate your brand.

In this engaging session, attendees will see how featuring genuine customers and supporters in content builds trust, drives engagement, and resonates with audiences far beyond traditional advertising. From seasoned influencers to rising micro-stars, the UGC landscape is diverse. Learn how to identify the right collaborators who align with your brand values and resonate with your target audience. This webinar will equip you with effective tools and strategies to build authentic partnerships that go beyond follower count. See real examples from brands that have harnessed the power of UGC to achieve incredible results.

It's time to let your audience become your biggest advocates. Stay ahead of the curve and ensure your UGC strategy thrives in the ever-shifting digital world.

A former video producer at YouTube and Google, and production coordinator at Conde Nast, webinar presenter Yana Dynia is a subject matter expert in the creation of engaging and impactful content in the digital space. Before joining Miranda Creative, she was the Creative Marketing Manager, Content Creator, and Social Media Manager for B&H Photo & Video. She holds a Bachelor of Fine Arts from The School of Visual Arts, New York City. At Miranda Creative, Yana oversees visual storytelling for

the Connecticut Grown brand as well as Connecticut Paid Leave. In recent years, she has helped brands navigate their presence on new and emerging platforms, including TikTok.

Sponsor Essex Savings Bank is a FDIC insured, state chartered, mutual savings bank established in 1851. The Bank serves the Connecticut River Valley and shoreline with six offices in Essex (2), Chester, Madison, Old Lyme, and Old Saybrook providing a full complement of personal and business banking. Financial, estate, insurance, and retirement planning are offered throughout the state by the Bank’s Trust Division, Essex Trust, and wholly-owned subsidiary, Essex Financial Services, Inc., a Registered Investment Advisor. For more information go to https://essexsavings.com/.

About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 11 million current and aspiring entrepreneurs. Each year, SCORE’s 10,000 volunteer business experts provide hundreds of thousands of free small business mentoring sessions, workshops, and educational services to clients in 300 chapters nationwide. In 2020/2021, SCORE helped people start 45,000 businesses, creating 74,500 additional non-owner jobs. All 40+ counselors in Eastern Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.

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SCORE Eastern CT: PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org Website: https://www.score.org/easternct

Photo Caption: Yana Dynia of Miranda Creative presents a new free webinar for SCORE, “Beyond Advertising: Building Trust and Credibility with User-Generated Content (UGC)" on Thursday, October 24, 2024, from 12:00 – 1:30 PM, via Zoom. Pre-registration is required to join the webinar. Sponsored by Essex Savings Bank.