SCORE of Eastern Connecticut to Host Free Webinar on “Marketing Strategy and Customer Engagement”

SCORE of Eastern Connecticut to Host Free Webinar on “Marketing Strategy and Customer Engagement” With support from Guilford Savings Bank

DATE: Wednesday, April 16, 2025
TIME: 12:00-1:30 PM EDT
LOCATION: Online Webinar (Zoom) PRE-REGISTRATION REQUIRED: REGISTER HERE

After registering, you will receive a confirmation with information on how to join the webinar. Attendees will receive a pdf of the presentation slides and a link to the webinar recording.

SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a free live webinar with Margo Weitekamp on “Marketing Strategy and Customer Engagement.”
 

Successful business owners start by understanding their position in the market. They know what they are selling, who their competitors are, who their target customers are and how to reach them. These are the fundamentals of marketing, and critical to developing an effective growth strategy for your brand. Margo Weitekamp, a marketing expert and SCORE mentor, explains marketing fundamentals to help you grow your business. This webinar is perfect for individuals with no formal training and those who would like to refresh their knowledge. There will be time for questions and feedback.

This webinar will:

· Show you what it takes to create customer engagement;

· Help you define and refine key elements of the marketing strategy for your business;

· Discuss “must-haves” for your online presence;

Workshop Presenter Margo Weitekamp has an extensive business background in marketing strategy, marketing research, new product development, and advertising. She has worked primarily in consumer goods for several major companies including BBDO, Procter & Gamble, and Johnson & Johnson. She has also owned her own Marketing Consulting business for several years. Margo currently volunteers her time to work with small businesses; she has been a SCORE volunteer for 10 years and is a former Chair of SCORE in Eastern Connecticut.

Guilford Savings Bank (GSB) has been serving the financial needs of individuals, families, and businesses in Connecticut for over 148 years. Founded in 1875 by local business owners, it has proudly stood as a trusted institution in the communities it serves. Starting with a $17,000 investment and one branch on the picturesque Guilford Town Green, GSB has grown to eight branches with just over $1+ billion in assets, offering digital and virtual banking services to customers throughout the state of Connecticut. Learn more at https://mygsb.bank/.

About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 17 million entrepreneurs start, grow or successfully exit a business. SCORE’s 10,000 volunteer business experts provide free mentoring, resources, and educational services to clients in all 50 U.S. states and territories. In 2023 alone, SCORE helped launch 31,167 new businesses and create 152,115 new jobs, including 120,948 non-owner jobs. With 50+ webinars and special events each year, and advances in remote mentoring tools, SCORE Eastern CT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.

Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: https://www.score.org/page/volunteer-score.

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SCORE Eastern CT: PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org Website: https://www.score.org/easternct

Photo Caption: Business Executive and SCORE Mentor Margo Weitekamp will present a free webinar for SCORE on "Marketing Strategy and Customer Engagement” on Wednesday, April 16, 2025, from 12:00 to 1:30 PM EST via Zoom. Pre-registration is required. With support from Guilford Savings Bank.