SCORE Workshop: Secrets to Trade Show Success

Millions of dollars are spent every year by businesses promoting their products and services at trade shows and similar events. In this workshop with Jim Jackson of CTSBDC, learn to take advantage of the traffic an upcoming trade show can bring to your booth, including: how to leverage follow-up to close more sales; how to get real results, not just activity at your display; tips to reduce your literature and premium costs, and other key secrets proven to build success. This is the final part in the series on Finding Relevant Prospects to Develop Business with the Right Customers.