SCORE To Host NEW Free Webinar: “Working with Content Creators and Influencers as a Small Business”

 SCORE To Host NEW Free Webinar: “Working with Content Creators and Influencers as a Small Business” With support from M&T Bank

DATE: Thursday, March 13, 2025
TIME: 12:00 – 1:30 PM EST
LOCATION: Online webinar (Zoom) PRE-REGISTRATION REQUIRED: REGISTER NOW

After registering, you will receive a confirmation email with information on how to join the webinar. Webinar attendees will receive a link to the on-demand recording and the presentation PDF after the webinar. SCORE Eastern CT (https://www.score.org/easternct), Mentors to America’s Small Businesses, presents a NEW free Small Business webinar with Yana Dynia of the award-winning Miranda Creative content team, “Working with Content Creators and Influencers as a Small Business.”


In today’s digital world, authenticity is key, and small businesses have a unique opportunity to connect with their audiences through content creators and influencers. People trust people; your customers and supporters can become your biggest advocates.

In this webinar, we’ll break down how to identify the right partners, build authentic collaborations, and maximize the impact of influencer and user-generated content (UGC). You’ll learn how to find creators who will align with your brand values, craft partnerships that go beyond follower count, and see real-world examples of small businesses leveraging UGC to grow.

Discover how to turn influencer and content creator partnerships into a powerful tool for building brand trust and engagement!

A former video producer at YouTube and Google, and production coordinator at Conde Nast, webinar presenter Yana Dynia is a subject matter expert in the creation of engaging and impactful content in the digital space. Before joining Miranda Creative, she was the Creative Marketing Manager, Content Creator, and Social Media Manager for B&H Photo & Video. She holds a Bachelor of Fine Arts from The School of Visual Arts, New York City. At Miranda Creative, Yana oversees visual storytelling for various brands including Connecticut Grown, Connecticut Paid Leave, We Are CT, and other brands in tourism, government, healthcare and non-profit sectors. In recent years, she has helped brands navigate their presence on new and emerging platforms, including TikTok.

Since 1856, webinar supporter M&T Bank has provided banking, insurance, investments, mortgage and commercial financial services through more than 700 domestic branches across the Northeastern U.S. M&T works with local businesses to offer responsible lending options, always thoughtful and transparent with their shareholders' capital. They listen and work together to provide solutions to meet their clients' needs. Whether you have a large or small business, M&T offers services that complement your business banking accounts. Learn more at https://www.mtb.com/.


About SCORE: SCORE® is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. Since 1964, SCORE has helped more than 17 million entrepreneurs start, grow or successfully exit a business. SCORE’s 10,000 volunteer business experts provide free mentoring, resources, and educational services to clients in all 50 U.S. states and territories. In 2023 alone, SCORE helped launch 31,167 new businesses and create 152,115 new jobs, including 120,948 non-owner jobs. With 50+ webinars and special events each year, and advances in remote mentoring tools, SCORE Eastern CT helps small businesses across Southeastern and Northeastern CT. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit https://www.score.org/easternct.


Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: https://www.score.org/page/volunteer-score.


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SCORE Eastern CT: PO Box 283, Old Saybrook, CT 06475 Email: eastern.ct@scorevolunteer.org Website: https://www.score.org/easternct


Photo Caption: Yana Dynia of Miranda Creative presents a new free webinar for SCORE, “Working with Content Creators and Influencers as a Small Business," on Thursday, March 13, 2025, from 12:00 – 1:30 PM EST, via Zoom. Pre-registration is required to join the webinar. Support is provided by M&T Bank.